INNOVATIVE NEW TECHNOLOGY PLATFORM

Sales Associates Now Able to Respond Within Minutes by Cell Phone toCustomers' Online Inquiries Regarding Property Listings or Profile Pages

According to a nationwide study conducted by Realtor.com, nearly 50 percent of online inquiries from homebuyers and sellers go unanswered after 48 hours. The good news for home buyers and sellers in Manhattan and the surrounding areas is that ERA The Conderman Group has now introduced a faster, more efficient way for its sales associates to respond to the growing number of customers who are using the Internet in their home buying or selling process.

The solution, an innovative lead management system called DirectAccess: Powered by ERA LeadRouter, is a software-based system that instantly converts Internet text or e-mail inquiries on all ERA The Conderman Group listings or profile pages to an automated voice call that is sent to sales associates' cell phones. This enables ERA The Conderman Group sales associates to respond to prospective customers within minutes of receiving the request.

"We're excited about now being able to respond to our potential clients' online inquiries on virtually a real-time basis by telephone," said Katie Wolf, sales associate. "We believe the DirectAccess: Powered by ERA LeadRouter technology platform will enable us to better serve these prospective customers and that it will increase our buyers' and sellers' satisfaction with the exceptional service already delivered by all of our sales professionals."

The National Association of Realtors® recently reported that 74 percent of homebuyers and sellers use the Internet during in their home search or sale process. Accordingly, ERA The Conderman Group has made a significant investment in online marketing for the benefit of its clients. The company's property listings not only appear on its own Web site, www.eramanhatan.com, but on the national ERA.com and Realtor.com sites as well as other sites including www.zillow.com, www.trulia.com and 7 – 10 more!

"This technology is yet another example of how the resources and tools that we have access to through the ERA® brand continue to enhance the homebuying and selling experience, ensuring that our clients receive the best customer service possible."